2019 SPARTAN HONOR SERIES
The 2019 Spartan Honor Series Campaign supports the series of races sponsored by USAA in honor of US military service. Spartan Race draws many racers from the US military, and prides itself on being a supporter of both active duty members and veterans alike. The Honor Series features races at specific US military bases, and serves to honor those who make the ultimate sacrifices for our country.
Working closely with Spartan’s Art Director, I designed the overall look & feel of the campaign that spanned advertisements across multiple channels, including social media (Facebook, Instagram, Twitter), banner ads, email, and web application for spartan.com.
The concept utilizes a very tech, special op concept that features the array of Spartan athletes with a military background. This is a bold campaign that is meant to highlight the intensity of military service, juxtaposed with the intensity of a Spartan Race. Along with the military, the Honor Series serves to push military service members and civilians alike to their physical limits, and be the best version of themselves possible.
We were able to portray our narrative through a combination of effective and varied social media advertisements, banner ads seen across the web,
and dedicated email sends throughout the duration of the campaign.
