Working closely with Spartan’s Art Director, I designed the overall look & feel of the campaign that spanned advertisements across multiple channels, including social media (Facebook, Instagram, Twitter), banner ads, email, and web application for spartan.com.

The concept utilizes the colors from the American flag, as well as an off-white to reference the vintage look of 20th century 4th of July creative. With a bold, slab-serif typeface and monochrome imagery, we strove for an almost screen-printed look that would be eye catching, and classic.

We were able to portray our narrative through a combination of effective and varied social media advertisements, banner ads seen across the web,
and dedicated email sends throughout the duration of the campaign.

Below is an example of what spartan.com would have featured during the course of the campaign. All advertising across our channels would be driven to our website with the intent to sign up new and pre-existing racers to one of the many Spartan races being held across the US and 40+ countries around the world.