2019 SPARTAN STADION SERIES
The 2019 Spartan Stadion Series Campaign is a yearly Spartan campaign that highlights the series of races that take place within select professional sports stadiums across the country. A truly unique experience, the Spartan Stadion Series is a fantastic way to explore America’s most iconic sports stadiums without the outdoor elements of a Spartan race, but still with plenty of sweat. The Stadion Series is highly competitive for elite athletes, but features a course that is more accessible to new racers looking to break into the OCR community.
Working closely with Spartan’s Art Director, I designed the overall look & feel of the campaign that spanned advertisements across multiple channels, including social media (Facebook, Instagram, Twitter), banner ads, email, and web application for spartan.com.
The concept utilizes photography exclusive to the various stadiums, as well as featuring the yellow of the Spartan Stadion race product. The gritty paper texture, and yellow / gray tearing call back to the gritty nature of a Spartan race, while also matching the on-site creative assets.
We were able to portray our narrative through a combination of effective and varied social media advertisements, banner ads seen across the web,
and dedicated email sends throughout the duration of the campaign.
