PHOTO PETRO

Photo Petro is a photographer named Michael Petrocelli working out of the south shore of Massachusetts. He commissioned me to create a logo that would be recognizable as a photography practice, and personalized to himself.

Using a camera’s aperture as inspiration, and “P” for Petro, I designed a combination mark that says “photography” at first glance. Being a south shore native, the dark navy blue and white color scheme references his close location to the Atlantic. Along with the paired typeface Saira, which gives a clean and digital look (referencing his style of photography) the Photo Petro branding conveys a photographer with a crisp, clear eye.