2019-20 SPARTAN TRIFECTA CAMPAIGN
The 2019–20 Spartan Trifecta campaign was a revitalization of the Spartan Trifecta product advertising—representing the completion of Spartan’s three race distances (5K Sprint, 8K Super, Half Marathon Beast) within one calendar year.
The Trifecta represents the ultimate Spartan accomplishment. The goal of this campaign was to draw the most dedicated, gritty racers to the course and earn the honor of becoming a true Trifecta athlete. We also sought to encourage less seasoned racers to take on the challenge with the promise of an unforgettable journey that would push them both mentally and physically, and would transform their lives for the better.
Working closely with Spartan’s Art Director, I designed the overall look & feel of the campaign that spanned advertisements across multiple channels, including social media (Facebook, Instagram, Twitter), banner ads, email, and web application for spartan.com.
The concept utilizes the three Spartan brand colors for the Sprint, Super, and Beast race products. Along with the gritty textures and race imagery, we sought to tell a story of the dedication it takes to complete the Trifecta journey, as well as the promise of mental and physical transformation the racer will experience along the way.
We were able to portray our Trifecta narrative through a combination of effective and varied social media advertisements, banner ads seen across the web,
and dedicated email sends throughout the duration of the campaign.
Below is an example of what spartan.com would have featured during the course of the campaign. All advertising across our channels would be driven to our website with the intent to sign up new and pre-existing racers to one of the many Spartan races being held across the US and 40+ countries around the world.
