SPARTAN SMOOTHIES
Spartan Smoothies is a digital recipe book that features pre-workout, post-workout, and anytime smoothies to fuel, sustain, and repair your body. Developed by Spartan Race, this recipe book serves as the ultimate guide to whipping up healthy, nutritional smoothies for your workout and all around feel-good needs.
The concept behind this downloadable recipe book is to keep it real and simple with raw ingredients!
I was the sole designer, responsible for the layout and graphic design of Spartan Smoothies—from cover, and spread design to typography, photo choice, and iconography. I worked closely with Spartan’s Lifestyle Editor to deliver an accessible, bright, and athletic feeling publication that was easy to follow. Utilizing a clean “tech” layout rich with negative space, I intended to create a guide that clearly laid out the steps to creating a delicious Spartan Smoothie with all information readily available.
Below are examples of the original iconography used to convey the multitude of ingredients featured within Spartan Smoothies.
Iconography serves as a cue to help identify, clarify, and visualize the ingredients and steps for the different smoothie recipes.
