2019 END OF SUMMER CAMPAIGN
The 2019 End Of Summer campaign was a campaign that would set up the last big race push before the Holidays. It was an important campaign that, if successful, would give us a huge boost to race sales for the following race year.
At the heart of this campaign was the idea of pushing racers to end the 2019 race year strong, and daring them to keep the ball rolling into 2020. It was a bold campaign that was in your face, and featured some of our most intense race photos, punchy copywriting, and gritty branding.
Working closely with Spartan’s Art Director, I designed the overall look & feel of the campaign that spanned advertisements across multiple channels, including social media (Facebook, Instagram, Twitter), banner ads, email, and web application for spartan.com.
The concept utilizes the Spartan brand color red, representing the Sprint race product and overall Spartan brand. This campaign was meant to be in your face, and bold. We intended to motivate new and existing racers to finish 2019 strong, and put their best foot forward in 2020.
We were able to portray our narrative through a combination of effective and varied social media advertisements, banner ads seen across the web,
and dedicated email sends throughout the duration of the campaign.
Below is an example of what spartan.com would have featured during the course of the campaign. All advertising across our channels would be driven to our website with the intent to sign up new and pre-existing racers to one of the many Spartan races being held across the US and 40+ countries around the world.
