2020 LOCAL AD REFRESH
The 2020 Local Ad Refresh was a re-design of our evergreen Spartan local race advertisements that run all race year.
These advertisements feature our logo more heavily than it had been used in the past to really push brand recognition. Along with the gritty paper texture and race photos from each specific location, these ads are a great representation of what to expect at a Spartan Race.
Working closely with Spartan’s Art Director, I designed the overall look & feel of the campaign that spanned advertisements across multiple channels, including social media (Facebook, Instagram, Twitter), banner ads, email, and web application for spartan.com.
The concept utilizes the color red of the Sprint race product, and overall Spartan brand. These ads represent what you will experience at a Spartan Race.
All advertising across our channels would be driven to our website with the intent to sign up new and pre-existing racers to one of the many Spartan races
being held across the US and 40+ countries around the world.
